The Joys

Every project
Can be the object
Of certain distractions
That annoy us just a fraction
They slash the budget
So you have to fudge it
And work on the breadline
To an ever shrinking deadline
You get creative team grief
From the flimsy client brief
While the buyers of media
Get needier and greedier
Until half the time’s spent
And you still have no content
So a late night brainstorm
Becomes the norm
As caffeine fuelled quick wit
Gets you out the shit
Then you try not to worry
As it’s chipped out in a hurry
Then the CD gets involved
And it’s all frantically evolved
Until you’re on the floor
Trying to get it out the door
And even successful presentation
Is not without frustration
Once the client’s had a think
They’ll throw in the kitchen sink
And then you have to figure
How to make the logo bigger
Every pointless amend
Drives you round the bend
And what gets the final all clear
Is the bastard child of the original idea
Finding the point of it all
Is like nailing jelly to wall
But without all this strife
We’d be forced to get a life
So best cut though the noise
And be thankful for the joys